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Sales Tips: Overcoming Objections Through StorySelling

Written by admin on February 1st, 2010


Master Storyteller Bruce Hale demonstrates how using the right story can help address your client’s objections during the sales process.

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2 Responses to “Sales Tips: Overcoming Objections Through StorySelling”

  1. StorySeller1 Says:

    Thanks, Ronald. Perhaps I should have spelled it out more explicitly. The salesman I mentioned uses this story whenever he hears an objection like, “Why should I buy insurance just to leave my wife rich?” (I know, what kind of husband would come up with an objection like that? But this salesman has encountered it.)

    Hope that helps.

  2. ronaldchughes Says:

    NIce deliver of a story but you brought me here with tales of how I could overcome objections with a story and I didn’t get it. hopefully next time

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